What is your approach to the physical building of your business? Do you use your mind and your personal creativity to construct your own posts, websites, articles, advertisements? Or do you take the “easy” way and simply put out whatever it is that is provided by your company replicated site?

Do you write your own blog posts and articles? So many blogs out there consist entirely of “other people’s content” that the blog owner is simply cutting and pasting (and better be giving due credit for) articles and posts that others are writing.

This is fine OCCASIONALY when you run across an exceptionally well written piece, but to fill your entire site with someone else’s content just makes no sense. How does that inspire confidence in someone to want to follow you, or perhaps partner with you? You only have leftovers to bring to the picnic. Your readers/ followers want fresh meat right off the grill.

When your up line sends you messages to “blast” to your list, you do NOT have to cut and paste it word for word. Guess what, your up line is not perfect either, and some of your own ideas may be better suited to the blast. Do a little editing and make the blast fit your own style more closely. When your list reads it, they will recognize the style as coming from you personally, and have much more confidence in the content.

What about your Auto responder follow ups? Do you use the handed to you by the company follow up messages, or do you at least tweak them to again, more closely match your personal style.

Remember that marketing is about branding YOU! Not some company replicated website, or company generated emails. You have to sell the world on YOU!

Look closely at the things your company provides you. They are still very valuable pieces of your company structure, but you have to “brand” them to make them YOURS. Learn from them, alter them, and ultimately, come up with your own totally unique messages, ads, and websites. The only way that you will get ahead in this industry is to be able to raise your voice above the crowd and be heard.

You simply cannot do that through replication. You must do it through innovation. Be unique. Stand out. Be different, better, funnier, more interesting, than the rest of the “herd”.

Whether it is creating and building something physically with your hands that is unique to you, or whether it is bits and pieces of written word, and code, thought up by you from the ether, and simply typed into that little box in front of you, creating new ideas, visions, sounds, etc. using nothing other than the power of your mind to create and assemble it, it is an exciting, and awesome feeling when someone else takes note of it, and says “hey, good job there”.

So stop cutting and pasting your business future. Start actively creating it with your own mind and your own talents. This is the stuff that success is made of.

Here Is To Your Total Success!!!

Email: steveharlow.gryphonmarketing@gmail.com
Skype: steveharlow
Phone: (252)268-2202

In order for your online business to be successful, Massive Action is required on your part. Just because you have created a website does not mean anyone else in the world knows that it exists besides you. It is up to YOU to spread the word over the internet, and attract people’s attention. Let them know you are here, and you are worth taking a look at.

There are literally dozens of methods you can use to achieve your goal.

• Direct Mail
• Email Campaigns
• Article Marketing
• Social Media Marketing
• Affiliate Marketing
• Link Exchanges
• PPC Campaigns

Just to name a quick few. Using just one of these strategies by themselves “may” produce some results for you. They will be very limited results though. The Massive Action required of you, is to choose several of these various methods, and use them all relentlessly over and over on a daily basis.

You should find at least 5 distinctly different marketing methods to create your marketing funnel. Select methods that you are comfortable with, and that you enjoy putting into place on a daily basis. If you do not enjoy it, it will become a chore to you, and you’re not going to continue to follow through with it.

As an example, my personal Massive Action plan centers around:

• Blogging
• Article Marketing
• Social Media Marketing
• Safe lists and Solo Ads
• And have just added Video Marketing

I work to continually add content to my blog, improve my writing skills, meet and learn from new people, create new ad submissions, and tweak older ones to make them perform even better, write and publish articles, record and broadcast new videos.

This is what Massive Action means. If you simply set back and wait for something to happen, you will have a very long wait indeed. So get out there, take Massive Action in promoting your business, and achieve the success that is waiting for you through those actions.

Here Is To Your Total Success!!!

Email: steveharlow.gryphonmarketing@gmail.com
Skype: steveharlow
Phone: (252)268-2202

Hi Peeps,

Typically I only post my own content here, but today I found a very well written Article, on a very useful topic. How to Make Ebooks Available for Download on Your Website. This ties in really well with the blog post I did a couple of days ago on How To Create An Ebook. So without further ado, here is the article in it’s entirety.

How to Make Ebooks Available for Download on Your Website
by Michael Hopkins

There’s nothing difficult about setting up an
ebook for download on your website. Just
follow this simple 5-step procedure…

1. Consider compression

You can compress your ebook file to make it smaller (in
memory terms) using compression software like WinZip.
WinZip compresses your files and puts them into a
self-extracting file. When your readers click on the file,
it will install itself to any directory they select on
their PC. You can get a shareware copy of WinZip from the
WinZip website (http://www.winzip.com).

You could offer both a compressed and an uncompressed
version of your ebook on the download page. This will
enable a quicker download for those customers who have
WinZip and are familiar with it. By the same token, those
who don’t know about using WinZip have the option of
downloading the larger file.

If you’re offering both compressed and uncompressed
versions, then you should link your customers to the WinZip
website, and explain how to use WinZip to unzip
(uncompress) your ebook file.

NOTE: If you’re selling an ebook with resale rights that includes a sales page, images, and so on, then you’ll need to package the whole lot into one downloadable ZIP file. In most instances, you can just use the same ZIP file you downloaded when you bought the package yourself.

2. Scan for a virus

Don’t risk spreading a virus to your customers through your
ebook.

Before you send it online for others to download, it’s
imperative that you run a virus-scan on it. Make sure that
you use an up-to-date virus scanning software. If you don’t
have one, then send a copy of your book to a friend who
does.

3. Transfer the file(s) to your website

Now that your download files are ready, you need to send
them online to your webhost’s server. In other words, you
need to send the e-book’s EXE and/or ZIP files up to your
website where they can be accessed by your customers.

Here’s the procedure for this…

Let’s say that your ebook’s EXE file is MyBook.exe and
let’s say your website is at

http://www.websitename.com

.

Ideally, you should place the book in a sub-directory
(sub-folder) of your website. You can create the
sub-directory using FTP software (you can get a shareware
version of WS_FTP at http://www.ipswitch.com) or through
your webhost’s control panel. If unsure, ask your webhost
support for help.

You can call this directory anything you want. Let’s say
you call it ‘download’.

Now upload the book to this directory using either FTP
software or your webhost’s ‘File Upload’ feature if they
have one.

FREE RESOURCE: This ebook isn’t the prettiest you’ll ever see, but it does well in explaining the basics of working with WS_FTP. Click here to download it: http://www.bizzydays.com/free/usingftp.zip

If you’re using FTP software to upload the book,
simply open the sub-directory you’ve just created in the
panel on the right. In the panel on the left select your
book. Now using your software’s ‘Upload’ button, send the
file up to your webserver. (In WS_FTP the upload button is
the right-pointing arrow between the two panels). Be sure
to select ‘binary’ as the ‘transfer mode’ (this is usually
the default setting).

If you’re using your webhost’s file upload feature, then
check their instructions on how to use it.

4. Enable the download

You’ve now placed your e-book file online (2 files if
you’re offering a zipped and unzipped version). The only
thing that remains to be done is to place a link on your
webpage pointing to the file.

Sticking with the example above, you would simply place a
link to:

http://www.websitename.com/download/MyBook.exe

or in the case of a zipped file…

http://www.websitename.com/download/MyBook.zip

Once your customer clicks this link, the download process
will begin. The customer’s browser will open up a “save as”
window which will allow them to save your file onto their
computers.

Notes

2. Always use the correct case (you’re better off sticking with lower) in your files, directories and links. Many web servers are case sensitive.

5. And, of course, test it!

Test the download link to ensure that everything works as
it should. Then, get some of your friends to try it out on
their PCs.

If, when you click the link, nothing happens, then verify
that you’ve written the link correctly (they are usually
case sensitive) and that the EXE file is where it’s
supposed to be. If this is all okay, then you should talk
to your webhost support.

Making PDF Ebooks available for download

PDFs work a little differently to EXE ebooks when it comes to setting up the download. Basically, the web browser behaves differently when it comes to PDFs.

Firstly, you should upload your PDF file and create the link to it the same way as described for EXE files (above).

Now, however, the difference happens.

If your customer just clicks the download link for the PDF, the book will open inside the customers browser. From here, the customer can click the save button and save the file to his/her PC.

This approach is not recommended, however. Firstly, it can take a long time for the book to open in the browser window and, secondly, this often takes people by surprise.

So, rather that telling your customer to click the link to launch the download, you should give the following instruction (which will launch the regular download dialog box)…

To download the file, RIGHT click the link and select ‘Save Target As…’ (or, for Netscape users, ‘Save Link As…’).

Be sure to remind your customers that they’ll need a copy of Adobe’s Acrobat reader to view the ebook and let them know that they can download a free copy from here.

NOTE: If you wish you can package your PDF file into a ZIP file and set up a regular download link as described above.

And there you have it! Your ebook is ready to download. Now
all you have to do is tell the world it’s there

ABOUT THE AUTHOR:
Michael Hopkins is a Successful Web Marketer and Owner of BizzyDays Ebook Publications. Visit Now to Download Original Ebooks for Free at: http://www.bizzydays.com
This Article First Appeared in Michael’s Newsletter, Ebook Times. To subscribe visit: http://www.ebooktimes.com

NOTE: You’re free to republish this article on your website, in
your newsletter, in your e-book or in other publications
provided that you include the ‘About the author’ information (above).

I hope you have found this article informative and helpful in your business endeavors.

Here Is To Your Total Success!!!

Email: steveharlow.gryphonmarketing@gmail.com
Skype: steveharlow
Phone: (252)268-2202

Do you realize that you already know about Keyword Research and Niche Marketing? You were taught this years ago.

For those of you born well before 1991 (the year the internet officially began) you will remember what a Library is. For those of you born after 1991, here is a link with the definition of what a library is. LOL.

For us Old-timers, the library conjures memories of aisles, and aisles of books, periodicals (magazines) and newspapers. All of them neatly arranged on shelves. (Neatly is a subjective term here:-D)

What does any of this have to do with Keyword research? Absolutely Everything!!!

Let’s go back in time, and remember when we were in High School. You have to write a 5 page report. (Oh God No Please Not Another REPORT!!!!) The teacher gives you the latitude of picking your own subject for the report. (Is skipping class a report subject? ;-D)

Ok, what are we interested in that we can write a report on? Based on my own experience as a teenage male, the answer has got to be Cars. But, hey, Cars is a dang big subject. I gotta write a report not a book!! So what else can I write about that has to do with Cars? Well, I’m really into Fords so let’s look in the Card catalog for Ford Cars.

Man, there are still 30 books in the card catalog about Ford Cars. There is no way I am reading 30 books just to write this report!!. Well, I REALLY like Ford Mustangs. Check the card catalog again. Dang, there are 25 books just on Ford Mustangs. Just too much info out there. If I’m gonna get this report done, I have to get specific.

You know, I’ve had my eye on that Mach 1 on the used car lot down the street. How about Ford Mustang Mach 1’s? Back to the card catalog. Hey, now we’re getting somewhere. There’s only 5 books in here on Ford Mustang Mach 1’s.

(Professional Research Tools)

But, I really don’t want to read 5 books. How can I get this down to just reading 1 book for this report? I’ve got to be ultra specific here. If I was able to pick my favorite, specific Mustang, it would be a Mach 1 with a 428 Cobra Jet engine.

Hey, I got it!! 428 Cobra Jet Mustang Mach1!!! And better yet, there’s only 1 book on it in the card catalog!!!

Ding, Ding, Ding, Ding!!!!! Are the bells going off now? Like it or not, you DID ACTUALLY LEARN SOMETHING IN HIGH SCHOOL!!

You learned how to do Niche keyword research!! Who’d a Thunk It??

Now, go out there and put that old timers knowledge to use. Drill down into that subject. Find that lone, core information group located within, that you can promote. Use your modern day card catalog (the internet) to find subject matter relating to your search.

(Professional Research Tools)

And you thought High School was a waste of time. LOL

Here Is To Your Total Success!!!

Email: steveharlow.gryphonmarketing@gmail.com
Skype: steveharlow
Phone: (252)268-2202