Keyword Research and Niche Marketing

Sunday, June 14th, 2009 at 7:50 pm

Do you realize that you already know about Keyword Research and Niche Marketing? You were taught this years ago.

For those of you born well before 1991 (the year the internet officially began) you will remember what a Library is. For those of you born after 1991, here is a link with the definition of what a library is. LOL.

For us Old-timers, the library conjures memories of aisles, and aisles of books, periodicals (magazines) and newspapers. All of them neatly arranged on shelves. (Neatly is a subjective term here:-D)

What does any of this have to do with Keyword research? Absolutely Everything!!!

Let’s go back in time, and remember when we were in High School. You have to write a 5 page report. (Oh God No Please Not Another REPORT!!!!) The teacher gives you the latitude of picking your own subject for the report. (Is skipping class a report subject? ;-D)

Ok, what are we interested in that we can write a report on? Based on my own experience as a teenage male, the answer has got to be Cars. But, hey, Cars is a dang big subject. I gotta write a report not a book!! So what else can I write about that has to do with Cars? Well, I’m really into Fords so let’s look in the Card catalog for Ford Cars.

Man, there are still 30 books in the card catalog about Ford Cars. There is no way I am reading 30 books just to write this report!!. Well, I REALLY like Ford Mustangs. Check the card catalog again. Dang, there are 25 books just on Ford Mustangs. Just too much info out there. If I’m gonna get this report done, I have to get specific.

You know, I’ve had my eye on that Mach 1 on the used car lot down the street. How about Ford Mustang Mach 1’s? Back to the card catalog. Hey, now we’re getting somewhere. There’s only 5 books in here on Ford Mustang Mach 1’s.

(Professional Research Tools)

But, I really don’t want to read 5 books. How can I get this down to just reading 1 book for this report? I’ve got to be ultra specific here. If I was able to pick my favorite, specific Mustang, it would be a Mach 1 with a 428 Cobra Jet engine.

Hey, I got it!! 428 Cobra Jet Mustang Mach1!!! And better yet, there’s only 1 book on it in the card catalog!!!

Ding, Ding, Ding, Ding!!!!! Are the bells going off now? Like it or not, you DID ACTUALLY LEARN SOMETHING IN HIGH SCHOOL!!

You learned how to do Niche keyword research!! Who’d a Thunk It??

Now, go out there and put that old timers knowledge to use. Drill down into that subject. Find that lone, core information group located within, that you can promote. Use your modern day card catalog (the internet) to find subject matter relating to your search.

(Professional Research Tools)

And you thought High School was a waste of time. LOL