Simple Appreciation Marketing – The Lost Art
Up until recently, there was no real term Appreciation Marketing. It was simply a way of doing business that rapidly declines with every advance in technology. The business world has become a blindingly fast paced environment, and showing simple Gratitude and Appreciation to customers and prospects is fast becoming a lost art.
The act of appreciation marketing is not merely limited to the business world either. In the wholly impersonal and digitized realm of life on the Internet, gratitude and appreciation of others has been dumbed down. E-cards, and Blingee’s and a gamut of other impersonal, quick, cute, but without real heartfelt meaning, JUNK.
30 years ago, and more, the employees in the local bank knew your name. You could usually at least count on a Christmas card from them as well. If you purchased a new car, boat, or home, it was almost guaranteed that you were going to get a Thank You card from that salesperson, and more than likely, you received Holiday cards from these people as well. Even though it did not then have a name, they were practicing Appreciation Marketing.
When you received these personal cards, and personal notes, you ALWAYS remembered that person. They cared about you. Cared enough to take some time out of their busy day to send you something to simply say Hi, and that they had thought of you, and are willing to help you in any way that they can. They appreciated their customers and clients.
As the world became smaller, and the pace became faster, the personal touch began to fade. Marketers began to think that they had to BLAST as much out there, to as many eyes and ears possible, and the simple acts of personal notes and cards faded along with it. When that faded, guess what else faded? Our MEMORY of that person, and what they USED to do for us. It was replaced by an automatic switch in our heads that helps block out the endless monotone of impersonal marketing gibber. We tune it out.
The odd thing is, those old feelings that a personal note, or a heartfelt greeting card created never faded! They are still there! Admit it. When you open your mailbox, and find a personal letter, or a personal card from someone totally out of the blue, your day brightens just a bit. Suddenly you are no longer just a NUMBER, or a Sales Figure, or a Name in a list of 20,000 friends. You are suddenly a human being who another human being has reached out to, to simply say Hi, I was thinking of you, and I Appreciate you! Have a great day!
How much better would your business be, if you practiced this simple act daily? What effect do you think it would suddenly have in your referrals? How much better would your life in general be, by simply showing gratitude to others? How much better would the world be, if everyone practiced Appreciation Marketing?
Here Is To Your PASSIONATE Success!!!
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