The 5 Steps to Online Business Success
Are you achieving the level of Success in your Online Business that you desire? I typically find that most people are not. The reasons? There are lots, but they typically all boil down to one thing; Focusing on the WRONG things.
To achieve success online you must focus your efforts on doing those things that actually “make you money”.
Here are the 5 Steps to Online Success, listed in the order of Most Important first:
Building your Opt-in List is the key element, the primary focus, for EVERY Internet Marketer. Without a list, you have no business, Period. This single step should represent the majority of your daily focus. The other 4 steps are actually simply “Action” steps that are taken to achieve this first primary focus.
Advertising your site(s) is essential to building YOUR list. Consistency is the keyword here. Just remember this little phrase from my mentor Frank A. Trueblood “He who advertises the most wins”. It’s as simple as that. Even if you are advertising on a regular basis, don’t think you can set back on your laurels and expect to just let it ride. That is where the Tracking step comes in. More on that in a moment.
You’ve built a list, you are advertising and making that list grow, now you have to “Work” those leads, “Maintain” that list. How do you do this? Through regular communication with those folks, and by offering them VALUE in that communication. Note that I did NOT say SELL to THEM. Shoving ad after ad at your list will make it disappear quickly. These folks have joined your list so that YOU can provide them with some value that they can use in their business. Consistently work at creating a relationship with those on your list. Whether it is through an email series, a newsletter, or simply through blog updates such as this, it is essential to find ways to GIVE to those on your list.
Tracking your results is the only measure you will have as to the effectiveness of your advertising and list building efforts. You need to track EVERYTHING you put out there. There are a lot of excellent tracking resources out there. Find one that works for you, and use the H#*L out of it. In advertising you can’t send out just one ad and think, that’s it, I’m done. You need to know how many “hits” that ad is getting. How many “opens” or “click throughs” it is generating. You must constantly write and test and tweek new Ad copy on a regular basis. (As a side note, you generally have to get an Ad in front of people about 7 times before they respond to it, and take action). For your website, you need to know how people are coming into your site. Which point are they entering Where are they leaving? What are they looking at the most? The least? How long are they staying?
And finally we have Partnering with others, and leveraging resources. Trying to be a one man/woman show is a very lonely and usually unprofitable way to work online. Having a great Mastermind Team is one way of sharing resources of knowledge. Share what works and what doesn’t. Everyone grows and succeeds from the experience. You can also partner with others in Joint Ventures. Creating a sometimes long term, sometimes short term business alliance with another marketer to share resources, and profits in a mutually beneficial campaign.
Focus on these 5 Steps, follow through on them Consistently, and you WILL achieve the Online Success that you are looking for.
Here Is To Your Total Success!!!
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