AutoResponders: The Traps to Avoid. The Benefits You Reap

Saturday, October 17th, 2009 at 12:32 pm

Coming in at # 3 for the Must Haves for Internet Marketing is a RELIABLE Autoresponder. (#1 Domain Name, #2 Website or blog). Note the emphasis on RELIABLE.

Your autoresponder is the backbone of your business. It is typically where you have your first meet and greet with your prospect, or customer. It is your daily, weekly, monthly, communication pipeline to your marketing list.

Your autoresponder is basically your “Guy/Girl Friday“. You set it up with a series of tasks to perform, hit the button to make it Go, and go on about your business. Your autoresponder has it all in control.

Personal Assistant, Aweber, Autoresponder

Your Personal Assistant

Or Does It?…

There are those who opt to use “server based” autoresponder programs. The huge problem with this is your vulnerability to SPAM complaints. Typically these types of responders have no standardized Opt In requirements. When it comes to SPAM protection there are certain rules and guidelines that must be followed, or you are liable to have your ISP shut your site down and ban you.

If that happens, how much have you saved by using this “cut rate” method? How much have you LOST is the better question.
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Here is a typical “problem” with Server/ Software based autoresponders:

“Hi

I’m running a website selling an xxxxx for xxxxxxxxxxxxxx. I got someone to do the web development for me.

I have an autoresponder (custom-written) that worked fine in the beginning but lately, I think it has a very high delivery failure rate, with most error messages like ‘unrouteable domain error’.

Is there a problem with the script or is it because the server I’m using to send out the autoresponder mails are not the same as the address I’m using as the sender’s? Please take a look at my site and let me know: www.xxx111222xxx.net I’m willing to pay a reasonable fee to get this problem fixed.”
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Ok, you are an Internet Marketer. You have at least 30 different things you want to get accomplished every day. Do you REALLY want to be piddleing around like this person? Is this person making any MONEY having to worry about this sort of JUNK everyday? Of course not!
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Here is another great example of why you should stay away from the “New Kid On The Block” Autoresponder:

“This problem is driving me up a tree. It’s actually worse than before, because in addition to complete failures, some clients report that old, previously deleted autoresponses are sent.

I am at my wits end on this.”
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Who in their right mind wants to deal with these hassles? Reliability is key here. In Internet Marketing you need dependable tools. Software based, and “Uncle BillyBobs Bargain Basement Autoresponders” are not going to do the job. Every minute that you lose to worrying about the portion of your system that is Supposed to be Automated, basically accounts for lost revenue.

Stick to a “brand name” web based Autoresponder.

Here are a few quick tips on what tasks you can perform with your RELIABLE Autoresponder, that is going to set you ahead of your competition:

1. Send email newsletters to your opt-in subscribers.
Know what you’re going to send in your next few issues? Create and schedule them all in one
sitting – then automatically send each one at the date and time you tell it to.

2. Want to grow your list? Turn people coming to your website into subscribers!
Publish a signup form to your site.

3. Build relationships with your subscribers the moment they sign up.
Autoresponders can welcome new subscribers, educate them about your products, and drive
them back to your website. You can reach subscribers during the days and times you know
work best for them! (Worldwide)

4. Set up different lists for your prospects and customers. Even for different websites.

And the list goes on. Your imagination is really the only use limiter. Entering into a business is an excitement filled, sometimes “reactionary” event. Choose your “business assistant” wisely. This assistant is in charge of your communications. If it fails at ANY point, then your business suffers, and can possibly even fail as a result.

Looking for reliability and “I Got Your Back” service? Then you need to take a look at this resource. It will put money in your pocket and never let you down.

Click HERE and see what quality service looks like.

Here Is To Your Total Success!!!